SUMMARY

>  Over 13 years successful experience in consultative sales and account management
across a variety of disciplines, including B2B, B2C and retail sales
>  8 years practice as an SEO / Digital media services seller
>  Marketing graduate, with over 11 years experience in traditional marketing and over 9
years experience managing online marketing strategies
>  Proven history of establishing and maintaining highly effective relationships with a loyal
clientele from a variety of industry backgrounds
>  Excels at assessing client's needs and resources, recommending the appropriate
products or services and up-selling existing clients

PROFESSIONAL EXPERIENCE
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Independent Sales and Marketing Consultant, Toronto Ontario 2009 – Present
>  Create sales and marketing strategies that are specifically engineered to maximize ROI
for B2B and B2C businesses
>  Develop client SEO and SEM campaigns incorporating AdWords, social media, deal
sites, review sites and forums
>  Content creation for websites, social media and print marketing materials
 

Aphex Imaging, Sarnia, Ontario 2006 - 2009​
Director of Marketing and Sales
>  Initiated all outside sales and client lead generation incentives, and conducted 95% of
sales meetings
>  Prepared RFP proposals and led sales presentations in response to both government
and private sector tenders
>  Created and managed a marketing / PR strategy that successfully established brand
recognition and local awareness for Aphex Imaging - resulting in an 800% increase of
unprompted incoming business inquiries, and causing the number of new clients to
increase by greater than 350% over one year
>  Orchestrated and oversaw a strategic SEM plan that resulted in a 273% increase of web
traffic within six months for the Sarnia BMW dealership
  >  Inaugural member of team that led Aphex Imaging to win 2007 Sarnia-Lambton
Chamber of Commerce Outstanding Business Achievement Award for Marketing

Sun Media, Sarnia, Ontario 2004 - 2006
Advertising Sales Manager / Advertising Sales Representative
>  Planned, organized and directed daily operations for sales team of 5 members
>  Initiated and oversaw revenue generating ad campaigns to direct at over 3 500 local
businesses
>  Managed client accounts for daily and weekly non-paid newspapers, specialty feature
sections, magazines, telephone directories and online advertising
>  Collaborated with Regional Manager and Publisher to successfully launch the Sarnia
Sun – the cities’ first non-paid daily newspaper

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Sun Media, Brockville, Ontario 2002 - 2004
Advertising Sales Representative / Freelance Writer
>  Increased total sales by 30% over one year through effective analysis of client's needs
and appropriate product / services recommendations
>  Co-coordinated two new Special Projects initiatives: Hometown Heroes and Great Kids,
and secured over 80% of total advertising revenues
>  Achieved an up-sell rate of 50% in the largest revenue generating source for the Special
Projects department, the Phone Guide

>  Re-branded the second largest revenue generating source for the Special Projects
department, The Vacation Guide, and re-wrote the editorial content
 

1000 Islands Community Development Corp., Brockville, Ontario 2000
Festival and Events Coordinator
>  Sold 100% of advertising space in city's promotional brochure
>  Prepared the Summer Marketing Campaign for the City of Brockville
>  Met with sponsors and organizing committees to plan scope and format of over 50
festivals and events within the Greater Brockville Area
>  Coordinated services for Riverfest - the city's largest annual festival; secured
government grants and corporate sponsorships, prepared promotional materials and
publicized event

EDUCATION

St. Lawrence College 1996 - 1998
Business Marketing, 4.0 GPA

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Carleton University 1991 - 1994

​Honours Psychology

NETWORKING AND VOLUNTEERING

Fundher.ca
Sarnia Lambton Chamber of Commerce
Sarnia Connects
BNG Networking Group
Women of Wisdom Networking Group
Brockville and District Chamber of Commerce
Greater Brockville and Area Ad and Sales Club
Heart and Stroke Foundation of Canada
Canadian Cancer Society
Goodwill Enterprises ESK

KIRSTEN ANDERSON​

SALES PROFESSIONAL RESUME