SUMMARY

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>  Over 3 decades of writing experience
>  Over 12 years professional copywriting experience
>  Extremely versatile and adaptable to a plethora of editorial styles
>  Articulate and detailed, and a meticulous proofreader
>  Exceptional research skills and thoroughly analytical, with innate capacity to
comprehend and translate technical descriptions into common vernacular
>  Practiced in writing for the web and conscious of website optimization tactics
>  Impeccable grammar, sentence structure, and smooth topic transition flow

PROFESSIONAL EXPERIENCE

Independent Sales and Marketing Consultant, Toronto Ontario 2009 – Present
>  Provide strategic brand communication methodologies for B2B and B2C businesses
>  Persuasive content creation for websites and marketing materials
>  Populate social media and industry forums with content for discussion
>  Proofread and edit documents and web material
>  Research keywords, create Search Engine Optimized web content
>  Compose media releases and news articles
>  Edit proposals and corporate communications documents
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Aphex Imaging, Sarnia, Ontario 2006 - 2009
Director of Marketing and Sales
>  Copywriter of client web site content, brochures, and promotional materials
>  Authored corporate correspondence, whitepapers, internal reports, newsletters, and
contracts; internally and for clients
>  Regular feature author for monthly industry magazines and newsletters; print and online

>  Author, distributer and tracker of email blasts, media releases and other PR materials
>  Proofreader and editor of client-supplied articles and promotional copy
>  RFP proposal writer in response to both government and private sector tenders

Sun Media, Sarnia, Ontario 2004 – 2006
Advertising Sales Manager / Freelance Writer & Photographer
>  Freelance reporter and photographer
>  Guest columnist
>  Advertorial features author

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Sun Media, Brockville, Ontario 2002 - 2004
Advertising Sales Representative / Freelance Writer
>  Authored over 75 news and general interest pieces spanning a broad range of topics
>  Re-branded the second largest revenue generating source for the Special Projects
department, The Vacation Guide, and re-wrote the editorial content
>  Co-facilitated with department head and graphics department to establish the design
and layout of three Special Projects features, and authored the majority of the content

1000 Islands Community Development Corp., Brockville, Ontario 2000
Festival and Events Coordinator
>  Composed government grant applications and corporate sponsorship proposals
>  Wrote editorial copy for city's promotional lure brochure
>  Created radio ad copy for city's summer campaign

EDUCATION
 

St. Lawrence College 1996 - 1998
Business Marketing, 4.0 GPA​

Carleton University 1991 - 1994
Honours Psychology

NETWORKING AND VOLUNTEERING

Fundher.ca
Sarnia Lambton Chamber of Commerce
Sarnia Connects
BNG Networking Group
Women of Wisdom Networking Group
Goodwill Enterprises ESK
Brockville and District Chamber of Commerce
Greater Brockville and Area Ad and Sales Club
Heart and Stroke Foundation of Canada
Canadian Cancer Society

KIRSTEN ANDERSON​

PROFESSIONAL COPYWRITER RESUME